laceds@hotmail.com essays

laceds@hotmail.com expositions Subsequent to watching a film that endeavored to depict the inheritance of Christopher Columbus, I have arrived at my very own decisions with respect to his accomplishments, or, all the more fittingly, misfortunes. Despite the fact that it is genuine Columbus started a trade of instruction in issues of nourishments, societies, dialects and wars, the methods by which he had the option to get riches while westernizing the new world can vigorously be viewed as suitable or commendable. Driven by his desire for new assets, land, influence and riches, Columbus was both savagely aggressive and excessively decided. To such an extent, that upon his landing in San Salvador, he would not accept the aboriginals when they uncovered he showed up on an island. In his obliviousness he kept on accepting he was in Asia, tending to them as Indians. Being that Columbus was not of honorable blood, he needed to persuade Ferdinand and Isabella his excursion would benefit them, making void vows to find secondary passage course to the wealth of Asia Cathay. With these cases he picked up help from the rulers, while he likewise got strict sponsorship from the Catholic Church by utilizing religion as an appearance to seek after his eager wants. It is amazingly unexpected that Columbus figures out how to pick up sponsorship from the two super-forces of his time, Church and state. His strategies werent such regular; one just needs to look to the past to see where he picked up his knowledge. Over and over pioneers accomplished their riches by taking it from the poor of the land by unfairness and misleading (guilty pleasures, for instance) and by merciless raising duties on the serfs (poor of the land) and extricating more cash through the savageries of the primitive framework. Columbus only copied past triumphs in would like to of accompli shing his quest for riches and influence. Columbus' ravenousness was clearly a propelling component as he was guaranteed benefit, yet in addition the title of, 'Chief of naval operations.' ... <!

Dutchman summary essays

Dutchman outline articles LeRoi Jones Duchman was first introduced at The Cherry Lane Theater, New York City on March 24, 1964. Dutchman happens in the flying underbelly of the city in a metro train. It is about a contention between middleclass dark male and a flirtitious white ladies. LeRoi Jones primary spotlight is on racial segregation and racial contempt. Multi year old Clay, a Black man is riding the train. The train delayed sooner or later, Clay trade a grin with an obscure face on the stage and afterward began perusing his magzine once more. At that point train thunders, Lula Thirty-year-old tall, excellent ladies enters the train. She stops close to Clay and sits down close to him[Clay]. Earth is the agent of the osmosis looked by numerous individuals of the dark working class through white resembles Lula. She appears to loathe Clay, clarifying him that he has a type she has frequently observed. She surmises that he has a dark companion named Warren Enright with fake english emphasize and She likewis e remarks on his dress by addressing him that what right you must be wearing a three-button suit and stripped tie, your granddad was a slave, he did'nt go to Harvard. Lula demands Clay that she knows reality with regards to him that his garments won't shroud his obscurity. He can't be liberated from legacy of subjection and she can't be liberated from the legacy of mistreatment. Lula direct the progression of discussion all through the main portion of the play. Simply after Clay express a sexual intreast in Lula, she fall quiet. In scene two Clay become increasingly Black. Lula was moving in the walkway, you middleclass charlatan. you would-be Christian. you ain't no niger, you're only a messy white man. Earth at long last answer her back. He slap her over her mouth as hard as possible. Dirt realize that it is crazy to hide his obscurity, it is possible that he can proceed with his craziness in this white world or he can releive his madness by murder. Yet, he decides to s ... <!

Women And Architecture- Example

Women And Architecture- Example Women And Architecture- â€" Essay Example > 12 June 2006Women in Architecture: Living on the MarginOften time’s people in society have to rely on what has been designed and deemed acceptable to reside in by means of a building code. However, this does not necessarily mean that an individual is fully satisfied with their living environment. For instance, the exterior of a building might be quite pleasing to the eye but the interior of it might not meet the tastes of the individual who is considering buying it as a personal property. This could be in regards to a house, apartment, or even a personal office environment. For example as Friedan (1963) points out in her writing, women want a space that is going to resemble a sense of femininity to them due to the inequality that they have to face in the outside environment. Therefore, there are times when women feel wholly dissatisfied with the structure that they have to occupy, even though they have no actual control over it. In this regard they are viewed as outsiders occupy ing space built to suit someone else’s tastes but there are ways that they can change their personal dwelling. Women did have the ability to be able to remodel their homes, whether they had to hire an interior decorator or not. Friedan (1963) explains that women could transport themselves by simply moving items around in the home or having a different kitchen design done, such as ones with murals and pleasing color blends for the walls and cabinets. This alone could make an outsider feel like someone who designed their very own home because they devised the ideas and plans regardless of whether or not someone else did the work. Rendell, (1996)states that women have different creative designs from men, so this could very well be a reason why some women do not feel comfortable in a home that does not appear feminine enough to them, or lacks certain feministic qualities as well. This can’t be denied as throughout the period of time that women initially began entering into archite cture there have been noticeable differences between the genders in the skills and qualities that develop in the design phase. It has been realized that many women are more satisfied with a home that has been designed by a woman instead of a man. This is stated to be the case because women are more in tune to each others needs and women architects build based on these very aspects of female life in society. Even Susan Torre (1996) points out that women are fast becoming economic consumers therefore architects have to build to the needs and desires of these women if they are going to bring in any revenue at all. Therefore, if women aren’t content with a house that they live in then they can have it changed themselves, they don’t have to go solely by what an architect says, especially a male architect. This scenario is not so variant from how women really feel about their personal homes or offices. They want to change it yet at times don’t know how. The point is, it doesn’t matter if an individual is viewed as an outsider or not, a living space can be faceted to fit any person’s individual tastes even after it is already built. For instance, walls can be knocked down to add a window cubicle for a female to sit and read and enjoy the warm rays of sun. Another wall can be compressed back to allow for an entry way to develop from a foyer into a living room, if that is a preference. Architecture was meant to be flexible so there could always be changes made to a structure later on.

What Are Applied and Clinical Sociology

Applied and clinical sociology are the practical counterparts to academic sociology, because they involve applying the knowledge and insights developed within the field of sociology to solve real world problems. Applied and clinical sociologists are trained in the theory and research methods of the discipline, and they draw on its research to identify problems in a community, group, or experienced by an individual, and then they create strategies and practical interventions designed to eliminate or reduce the problem. Clinical and applied sociologists work in fields including community organizing, physical and mental health, social work, conflict intervention and resolution, community and economic development, education, market analysis, research, and social policy. Often, a sociologist works both as an academic (a professor) and in clinical or applied settings. Extended Definition According to Jan Marie Fritz, who wrote The Development of the Field of Clinical Sociology, clinical sociology was first described in print by Roger Strauss in 1930, in a medical context, and further elaborated by Louis Wirth in 1931. Courses were taught on the subject by sociology faculty in the U.S. throughout the twentieth century, but it was not until the 1970s that books on it appeared, written by those now considered experts on the topic, including Roger Strauss, Barry Glassner, and Fritz, among others. However, the theory and practice of these subfields of sociology are rooted firmly in the early works of Auguste Comte, Émile Durkheim, and Karl Marx, consider among the founders of the discipline. Fritz points out that noted early American sociologist, scholar of race, and activist, W.E.B. Du Bois was both an academic and a clinical sociologist. In his discussion of the development of the field, Fritz lays out the principles for being a clinical or applied sociologist. They are as follows. Translate social theory into practical use for the benefit of others.Practice critical self-reflection about ones use of theory and its affect on ones work.Offer a useful theoretical perspective to those one works with.Understand how social systems work in order to successfully work within them to address social problems, and change those systems when necessary.Work on multiple levels of analysis: individual, small groups, organizations, communities, societies, and the world.Help identify social problems and their solutions.Choose and execute the best research methods to understand a problem and respond positively to it.Create and implement interventionist processes and practices that effectively address the problem. In his discussion of the field, Fritz also points out that the focus of clinical and applied sociologists should ultimately be on the social systems that surround our lives. While people might experience problems in their lives as personal and individual--what C. Wright Mills referred to as personal troubles--sociologists know that those are most often connected to larger public issues, per Mills. So an effective clinical or applied sociologist will always be thinking about how a social system and the institutions that compose it--like education, media, or government, for example--can be changed to reduce or eliminate the problems in question. Today sociologists who wish to work in clinical or applied settings can earn a certification from the Association for Applied and Clinical Sociology (AACS). This organization also lists accredited undergraduate and graduate programs where one can earn a degree in these fields. And, the American Sociological Association hosts a section (research network) on Sociological Practice and Public Sociology. Those wishing to learn more about clinical and applied sociology should refer to leading books on the topics, including  Handbook of Clinical Sociology, and  International Clinical Sociology. Interested students and researchers will also find useful the Journal of Applied Social Science  (published by AACS),  Clinical Sociology Review  (published from 1982 to 1998 and archived online),  Advances in Applied Sociology, and  International Journal of Applied Sociology

Ethical Decisions in Business Essay - 2256 Words

Throughout the ages businesses have developed through technological advancements and innovative ideas but there has always been a common struggle that they are faced with, ethical decisions. Everywhere we look there is some level of ethical deterioration (Norman V. Peale, 1988), immoral millions made through inside trading information, a day hardly passes without the head of some major organisation who has been involved in some aspect of an ethical dilemma. This essay will break down why businesses struggle with ethical decisions but before examining such a sensitive issue we must understand what an ethical decision really is. Within the process of decision making, ethics are the personal standards of right and wrong. They become the basis†¦show more content†¦The element of outcome is an influencing factor in how ethical decisions are made, the theorists of fifty years ago such as Levitt(1958) and Friedman(1962) shared the view that the only outcome that is valuable to anal yse is whether the business made a profit or not (Gà ¶ran Svenssona, 2009). This is the approach many businesses still take to an extent today and is a reason for the struggle with ethical decisions and especially now with the arrival of such things as corporate social responsibility and corporate governance which point out the shift in the modern day business world. In order to apply some degree of sustainability into their everyday practises, businesses must work at becoming a good corporate citizen for long-term viability in their particular field so that their negative business reputation does not affect their dealings in the future. The question is does becoming a good corporate citizen conflict with the performance of the business. This is debateable, whichever way you turn there are arguments to be had and instances where profits could be made at the detriment of human ethics. Looking at this idea it becomes clear that making ethical decisions is increasingly difficult as i n some cases businesses must choose what they see as the greater importance and what they value more, profits and a successful business or human ethics. In business, the conflict betweenShow MoreRelatedEthical Decision Making in Business639 Words   |  3 Pagesbetween the demands of the workplace and those of their families and other personal responsibilities. In a bid to meet targets and other organizational goals and objectives, business executives in addition to traveling extensively also tend to dedicate long hours to office work. Discussion When analyzing situations from an ethical perspective, one is likely to be confronted by a number of questions. For instance, which criteria should one use to differentiate between dehumanizing actions and actionsRead MoreEthical Decision Making In Business1169 Words   |  5 Pageswrong when a conflict arises, but it is our moral responsibility to resolve the dilemmas to the best of our ability. This paper is going to explore the topic of ethical decision-making and establish ground rules for the process and analyze possible ethical implications that may arise. What are the ground rules? Making an ethical decision, at times, can be extremely difficult, as emotions tend to hinder ones judgment. For example, if a husband came upon his wife being beat to death, his first impulseRead More Ethical and Moral Decisions in Business Essay1562 Words   |  7 PagesEthical and Moral Decisions in Business Ethics alone tend to be defined as a moral code of conduct that is perceived to be the right thing to do. An ethical decision means doing what is right, as apposed to assessing the most profitable course of action. In the past, free market ideology was that corporations were kept responsible to customers, shareholders, workers and society by customer and investor behavior, seen in share price. Millions of individual â€Å"voters†Read MoreEthical Decision Making : Business Ethics And Social Responsibility1295 Words   |  6 Pages Ethical Decision-Making De’Ambre Zanders OMM640: Business Ethics and Social Responsibility (MOH1616A) Instructor: Dr. Maja Zelihic May 1, 2016 Abstract In any type of business, ethical decision-making is usually at the forefront of company operations. It shapes the foundation of a company and gives employees a moral compass as to what is expected of them ethically. Ethical-decision making prevents individuals from profiting from their own personal methods, while representingRead MoreWeek 8 - Making Ethical Decisions in Business2222 Words   |  9 Pagesunconventional. Beginning with its founder, Jack Ma, who gained global celebrity status these past 10 days, as his image became ubiquitous on business news channels and media outlets across America. We got to know Jack Ma before the onslaught, beginning over a year ago in China, where he talked with us about his relationship with the Chinese government, and his unorthodox business philosophy, which surprisingly, gives shareholders almost no say over how he runs the company. Jack Ma: If you want to invest inRead MoreEssay on Chapter 6 Business Ethics and Ethical Decision Making1278 Words   |  6 Pagesadvantages and disadvantages of each decision that Elaine has made. a. 1st decision Graphic, Inc. loan of $10 million. Graphco was a tobacco firm embroiled in litigation concerning the promotion of its products to children. Elaine based her decision by Moral Philosophies which refers to the specific principals or rules that people use to decide what is right or wrong (Ferrell, Fraedrich, Ferrell, Ninth Edition Business Ethics, p 153). The advantage to this decision is she did what she felt was morallyRead MoreBusiness Ethics, The `` Gray `` : Ethical Theories That Will Make The Decision Easier For Her Dilemma1103 Words   |  5 PagesIn business ethics, the â€Å"gray† areas are the toughest aspects that don’t have a clear right or wrong answer, but the reaction of the other party can have a potential negative impact on the business itself. Ethically, Jill will want to avoid the negative consequences as much as possible to avoid a conflict with William Potter and Henry. Objectively reviewing Henry delegated from William to Jill wil l have huge implications as the review moves forth. In making the decision, Jill will answer the questionRead MoreEthics in the Workplace1201 Words   |  5 PagesClassical and Contemporary Ethical Philosophies Ethical philosophies served as guide for people in the workplace to make moral decisions in conducting business. There are classical normative ethical philosophies as well as contemporary ethical philosophies being used. They have been applied in the different levels or dimensions of the business organizations. People do know that there are business organizations that have disregarded ethical standards and encounters ethical issues inside their companyRead MoreEthics and Profits of an Organization843 Words   |  3 Pagesorganization that is business oriented is in place to realize profits. Most of the corporations in the United States that are in existence were started on the basis of profit making. This means that the main reason why the corporations exist is so that the owners can get returns from their investment. Business ethics involves the application of ethics to business behavior and the decision making process in the business setting. The connection between business ethics and decision making comes aboutRead MoreMaking A Business Decision For Any Ceo Essay1130 Words   |  5 PagesMaking a business decision for any CEO is easy, the main principle is to keep the shareholders happy by generating more revenue. The more money a company earns the more attractive it looks to the pote ntial investor. Now, from history, we have learned that every CEO is not created equal and some use bad business practices to earn more revenue. So, laws were created to set guidelines, companies started to use risk assessment to see if a decision would lead to any legal recourse that would make them

American Government And Politics The Melting Pot

America has always been referred to as a melting pot. According to The Dorsey Dictionary of American Government and Politics, a melting pot is a sociological term that â€Å"implies (1) that each succeeding wave of immigrants to the United States blends into the general society and (2) that this melting is ideally what should happen† (Shafrtiz 348). The term is originally from Israel Zangwill’s play The Melting-Pot. In this play, he wrote â€Å"America is God’s Crucible, the great Melting-Pot where all races of Europe are melting and reforming† (Shafritz 348). The term refers to the diversity of races, ethnicities, and cultures in America, as expressed by Israel Zangwill. However, within many cultures are subcultures, and America is not only a melting-pot of races, ethnicities, and cultures, but also of subcultures such as hip-hop. Culture has several, sometimes contradictory meanings, in which its uncertainty of a definition can be found in its different uses in history. Williams describes it as a Particular way of life which expressed certain meanings and values not only in art and learning, but also in institutions and ordinary behavior. The analysis of culture, from such a definition, is the clarification of the meanings and values implicit and explicit in a particular way of life, a particular culture (Brake 1). In this definition, culture is a way of life. In Swingewood’s definition, culture is the result of consumerism. He writes Consumer capitalism, rather than creating aShow MoreRelatedCultural Mosaic826 Words   |  4 Pagesrefer to this as the â€Å"melting pot† of the world because of how different we are from each other as well as how all of our different cultures interact with each other. Another term some use is there expression â€Å"cultural mosaic†, this phrase is used to describe the mix of ethnic group, languages and cultures that coexist within Canadian society. The idea of a cultural mosaic is intended to champion an ideal of multiculturalism, differently from other systems like the melting pot. Lebanon which was firstRead MoreCanadian Culture : What Distinguishes It From The American? Essay1275 Words   |  6 PagesCanadian culture? What distinguishes it from the American? Culture is something that distinguishes one national or ethnic group from another, it is the characteristics and knowledge of a particular society, defined by everything from language, religion, cuisine, social habits, music and arts. Canada and the USA are the neighbor countries which located in the North America. At first glance they are very similar. People speak the same language, listen to the same music and wear the identicalRead MoreQuestions On Public Opinion On Demography And Census1477 Words   |  6 PagesDemography/Demographics Census Melting pot Minority majority Political culture Reapportionment Political socialization Sample Random sampling Sampling error Random-digit dialing Exit poll Political ideology Liberalism Conservatism Gender gap Political participation Protest Civil disobedience Other terms: Political Efficacy Libertarian Quota Sample Push Polls Bandwagon Effect Skewed Question Context Effect Question Framing Federal Census Know the difference between: Demography and census Melting pot and minorityRead MoreWhat Are You Going?1637 Words   |  7 Pagesa melting pot.† The term melting pot has been associated with the United States (US) because there are many cultures within the country which blend together to form a whole (cite book merino, noel). The United States melting pot theory could be argued as the very quality that makes it the greatest superpower of the world. The US has also been called a nation of immigrants because almost every citizen of the country has immigrant ancestry, with the exception of the Native Americans. OneRead MoreThe Impact of Culture on Politics1522 Words   |  7 PagesOld Dominion University | The Impact of Culture on Virginia Politics | POLS 311 | Geraldine Pearman 9-19-2015 | Geraldine Pearman Virginia History and Politics Dr. Pelletier Fall 2015 The Impact of Culture on Virginia Politics A culture can be defined as a way of life of a group of people- their behaviors, beliefs, values that are passed along by communication and imitation from one generation to the next. It also includes the customs, arts, literature, morals/values and traditionsRead MoreI First Visited The Virtual Holocaust Museum Website And Researched The Bodies Of The Holocaust871 Words   |  4 Pageslooking into the cases mentioned on the website many of the cases are â€Å"racial profiling† against culture, religion and race. During the Holocaust the Nazis were a group that had wealth and power. According to Koppelman, during slavery, African Americans dead bodies were tossed overboard for the sharks to eat (pg106). From reading this example, the Nazis were torturing the Jews and throwing their lifeless bodies around. This site raises awareness about genocide and how it occurred during the HolocaustRead MoreA Closer Examination of Distinct American Groups from 1877 to19301032 Words   |   5 PagesAny serious examination of American history between the years 1877 and 1930 will show completely different experiences among a wide range of distinct groups. Our coursework has given us just a glimpse into the lives of some of these groups. They, among others really deserve a closer look During this time frame the population of the United States rose from approximately 50 million to 123 million people (History). This is an astonishing increase of 146%. Just as surprising is that immigrants toRead MoreThe Growing Population Of English Language Learners Essay1019 Words   |  5 PagesThe United States has always been considered a â€Å"melting pot†, but how true is that statement now? While there is growing diversity among the population of the United States, the different people may not be blending together as well as they should. Many people are unaware of how many students are English language learners. According to authors Katharine Davies Samway and Denise McKeon, the largest growing group of students in our country is the language minority students (2007). There are many negativeRead MoreA Separation of Church and State Ensures our Individual Freedoms1129 Words   |  5 Pages Religion has no place in politics, therefore, church and state must remai n separate if we are to preserve our individual freedoms. The United States of America is a land of great diversity and a nation built on equality. In order to explore religion and politics in America, we must first begin with our countrys roots in 17th century Europe. At the time there was heavy conflict, over religion, involving the Catholics and the Protestants of England. They were two different religions, butRead MoreAmerican Identities And Ideals Of America Essay1376 Words   |  6 PagesAmerican Identities Ideals A question most fascinating to me is where in history does the first hint of American ideals and identities originate from? If we were to look at where the fiery passions of an American identity first arise we have to look to where the colonists first fought for their right to be a recognized citizen of America. American colonists formed their identity through the ideas of liberty, resistance to unfair British jurisdiction, and cultural diversity. Their identities formed

Theoretical Framework and Hypothesis Development †Free Sample

Questions: 1.There are three basic features that should be present in any theoretical framework. Discuss these features? 2.(i) Is there or are there any alternative approaches that would allow jesse to develop a conceptual model? (ii) Describe the advantages and disadvantages of undertaking a literature review to develop a model? (iii)Describe the advantages and disadvantages of the alternative approaches that you have come up with? 3.(i)label the variables of jesses conceptual model in terms of independent, dependent, moderating and /or mediating variables? (ii)Explain the general difference between the moderate and mediate variables? 4.Develop the relevant hypotheses based onJesses model (use directional hypotheses)? 5.(i)Provide a thorough evaluation of Jesses argument? (ii)Provide a better explanation of why we would expect these relationship to exist? Answers: 1. The basic features of theoretical framework are:- i- The factors which are considered to explain the study should be clearly discussed and labelled. The relationship between these factors and how they are interrelated. ii- Literature survey i.e the facts from the previous research and findings. iii- Graphical representation or schematic diagram of the theoretical framework that reader can easily understand what the researcher wants to represents. The theoretical framework is the comprehensive way of researcher how to show the facts about the study he is doing clearly and precisely. The proper labelling of the facts he wants to highlight about the study. Like if we take the example of the given topic of the social network, the proper framework of the study done is given with the help of the examples ofApple community, Harley Davidson community etc. how managers of the community attract the people and engage them with it. This help in dispersion of the various new ideas with community members. The discussion of the previously found facts and relating it with the newly found variables should be comprehensively shown in the theoretical framework. This will help the reader to have a keen look on labelled features. The most important feature in the theoretical framework is the graphical representation of schematic diagram representation of the variables which are discussed in the study. This is a clear picture which shows and helps the reader to comprehend the theoretical explanation of the variables. 2- a) As the study shows that jesse has only considered the literature survey of the online communities. There are some other ways in which jesse could develop the conceptual model. These are:- By collecting the real and practical facts by working on the subject .This would make the conceptual model more accurate and healthy. Comparing the real and literature survey features together could make the model quite attractive and effective. Filtering the facts which are highly discussed about the social media could make it nearest to accuracy. b) The following are the advantages and disadvantages of literature review:- Advantages :- Deep learning of the subject of research. Develop basic understanding of the subject. Ideas of the resources which we reuse for fact findings. Help reducing time consumption. Comprehensive look on previously found facts and the work done required at various stages of research. Disadvantages:- The literature review sometimes does not clear some factors in the variables. This cause wastage of time and resources. Proper guidance of the supervisors is required to every researcher especially for the inexperienced students (Garrett, 2010).. It is time consuming for teachers to provide feedback and correct them where they are wrong. c) The following are the advantages and disadvantages of the alternative approach:- Advantages:- By collecting the real practical facts by doing it yourself will make the previously found facts more exact and near to accuracy. It increase the practical experience of the researcher and build its confidence to explain the things in more better way. It easily differentiate between the practically found by itself and previously found facts. Disadvantages:- It increase the time consumption where facts are not clear. Without proper guidance of the supervisor or teacher the researcher may got confused sometimes. 3.a) The following are the variables of jesses conceptual model:- Independent variables:- In the independent variables , it consist of two variables which are considered:- Informational value:- The information about the subject is taken by researcher on its own. It is totally independent which topic to choose and where to take information about it. Self discovery value:-The discovery of the certain facts about the subject is the outcome of the independent research done on it (Garrett, 2010). So these variables are totally independent variables. Dependent variables:- In the dependent variables, it consists of two variables which are considered as follows:- Social interactivity value:-The increase in the knowledge about the subject is done by social interactivity at the social media sites. Likewise if we take the examples of apple community and Harley Davidson riders community. These are brands community where people get to know about various things about their devices and bikes by interacting with the members of the community. So it dependent on the knowledge which you get by interaction with social websites. Social enhancement value:-The eagerness to enhance the knowledge about the subject , researcher try to meet various people to know about it and social media help in enhancing the knowledge by getting into touch with outside community people. This increase the dependency on the social sites and social life of the people. Moderating or mediating variables:- In this also there are two variables considered according to jesses conceptual model:- Entertainment value:-The entertainment provided by social websites eventually increase the usage of the social networking sites. Actually entertainment value is different from other social networking sites because in this we can stream live on various things, playing games, online challenges and etc.(e.g:-dholakia,bagozzi,mckenna and bargh 1997) experiences with functionality, and different people i.e it basically maintains relationship with other users. Reward value:- Many social websites increase the attraction by offering rewards on various things . This increase the social involvement of the people. This means that it plays a moderate part of the conceptual model. 3.b) The following are the differences between the moderate and the mediate variables:- Moderators:- Moderator variable is basically a qualitative and quantitative (like reward level) variable. Like if we talk about the social networking sites which attract people by placing rewards on certain items and things, this make this variable a dependent variable. Moderator represents the interaction between independent variables and appropriate condition of a factor in operation (Teel,1983). Mediators:- Mediators are the variables which work between the independent variable and outcome variables. Like we talk about the entertainment value of the social networking sites it plays a mediate variable between the independent variable and the outcome variables. 4.As the model developed by Jesse after the literature survey of the social networking sites. The following hypotheses can be done:- To increase the satisfaction of the member in a particular community the basic variable needed is the informational value from which the researcher get to know about the study and concluding independently discovering the facts from the information give huge encouragement to get deep into the study of brands or anything else. With the increase in the knowledge about the particular brand the social interaction of the member increases(Garrett, 2010). This means that self-discovering of the ideas has higher value to provide satisfaction the member than just collecting the information when dependent variable social interaction and social enhancement values are considered. If we talk about the entertainment value (like playing games or listen music online) provide higher level of satisfaction to the members and further reward value helping as a moderator to make it an outcome variable. If the satisfaction of the member increase higher that it further increase his/her loyalty towards the particular brand community. These are the hypotheses which can be done by considering the Jesses conceptual model. 5.(i)According to Jesses argument, people who love some particular brands will access it from the comfort of their home by showing intentions to join that online brand community. The increase in the driving values from the online brand community will rise the eagerness of the member to join it and start participating in it. Therefore it always important to know from which values the members got drive to join the community. These values include the informational values, self discovering values, self- interaction values, self-enhancement values, entertainment values and the reward values. These values will play a role to rise the satisfaction of the member and this satisfaction will make him to join the community. Once the member got completely satisfied with it, its loyalty towards the brand community will keep on rising and shows his future intentions towards community. This is how Jessecomes into the conclusion about the online networking sites. (ii) The research details shows that there are certain values which rise the relationship between the members and the community. The entertainment provided by online communities through fun by playing games or interacting with others( Dholakia, Bogozzi and Pearo 2004) or by encountering and solving the online challenges or contests(Mckenna and Bough, 1999). This participation of members rise the entertainment value of the social networking sitesand attract other outside members to join the community. This rise the perceived value of site and increase in the satisfaction of the members. These variables increase the relationship between the member and the community. References: O'reilly, T. (2007). What is Web 2.0: Design patterns and business models for the next generation of software.Communications and Strategies,65(1), 17-37. Garrett, J. J. (2010).Elements of User Experience, The: User-Centered Design for the Web and Beyond. Pearson Education. Bearden, W. O., Teel, J. E. (1983). Selected determinants of consumer satisfaction and complaint reports.Journal of marketing Research, 21-28.